FAZZN of the Best Plus Size Women Clothing Brand in Souranshi 2020
Fashion as per is one of the most important parts of self-presentation and communicating our identity to others. In the past, curvy and chubby women had a very limited number of options. “In my opinion, fashion and style mean confidence and elegance. Fazzn speaks living fashion for curvy girls and women and we offer
a huge range of apparel for everyone.” Says Raghav, co-founder, and co-owner of Fazzn.
FAZZN’S distinctive Vision of Fashion
With the idea of catering the least touched section of the society, two commerce graduates, Raghav and his companion Chetan entered the clothing industry as resellers and then turned into brand owners. They started ‘Fazzn’, a plus-size women clothing brand, with the aim to provide affordable and classy fashion
for chubby and bubbly queens & princesses. “The store is located in Sangam Vihar, Delhi and the enchanting collection is available online also on our website www.fannz.com.
At first, we started as resellers. During our journey as garment resellers, we learned about the needs of the consumers. The increasing demand and lack of availability of plus size clothes in the market influenced us to start our own label.”, Chetan told Souranshi about the story behind the foundation of Fazzn. He continues, “Before
entering the market we studied fashion from scratch. We are still analyzing the demand and supply curve so that we can provide the consumers what they actually desire and deserve.”
“In addition to plus sizes starting from 1XL up to 10XL, we work on the budget as well. We also provide reselling opportunity for those who like to earn extra to achieve there dreams. That is how we have an edge over our competitors.”, Raghav says.
The duo spends time researching the trends in the market and plan accordingly so that the apparels can be used on a day to day basis. At present, the collection includes leggings, kurtis, western dresses, women’s winter wear, and kidswear. This range is available in subtle as well as vibrant colors, beautiful patterns, and comfortable fabric. Talking about the usage and availability in various sizes, Raghav unfolded, “The entire collection is designed keeping in mind the comfort of the consumers. So the apparels can be worn casually at home, to college, to office, on functions and occasions. Size is not a problem at all. You select the size, we will provide it at any price.”
The entire collection is quite affordable as well and the price starts from Rs.899/-. Speaking about the special offers, Chetan shares his ideas, “We run discounts and campaigns on round the clock posts, festivals and special occasions, around few holidays.”
The company is new in the industry but doing well in terms of sales and revenue. The customers are really adoring the designs and the sales are increasing everyday. “Being a start-up in this industry we are not concentrating on the turnover right now. However, we have achieved our first target of selling 650 pieces per month and also our next target is 1000 pieces, and slowly we are achieving it. We are proud of the way our designs are being loved by the princesses out there.” Said Raghav.
Customer satisfaction is most important for the growth of any business. Many a times customers are left unsatisfied with the apparel they purchase from the store or online. Team Fazzn try to resolve the issue until the customer is satisfied. If not they refund the amount without any questions.
Talking about the business expansion plans, Raghav said, “We are working on our premium collection- anti-radiation Kurtis for pregnant ladies, which will be available for sale by the end of this year. Very soon we are going to add menswear also in our collection. We are planning to introduce pets fashion also because we don’t want to limit fashion only to humans.”
Raghav further added, “We wish to see our appeals in every household and every wardrobe. It’s our dream that the consumers shower their precious love on us and each and every human owns at least one Fazzn garment.”